Feb '11 Case Study: Website Design for Aspen Manufacturing Company

The Story Behind the Site

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K.I.S.S.  - You've heard the expression, but sometimes it's easier said than done. That's pretty much sums it up for Aspen Manufacturing Company.

click to visit: http://www.aspensecondary.com

Aspen has been in the secondary manufacturing business for over 25 years.  Centrally located just outside of Chicago, they are a straight-forward, true-blue American company. They take fasteners, like a screws, nuts, and bolts, for example, and modify them to fit a particular purpose.

It's not rocket science, but Aspen Manufacturing Company fills an important need. They are good people. They know their customers, they know what they are doing, and they do it well.

So it's not surprising that they would want a simple, straight-forward website that just gets the job done. One that just says, "Hey, here we are, this is what we do, and here's how to get a quote." 

click to visit: http://www.aspensecondary.com

So, our challenge was to design a website for them that matched their company's approach, one that their customers would feel comfortable using.

We found the solution in another familiar saying, namely, "a picture is worth a thousand words." We decide to tell the story of what they do through crisp, professional photos of the parts that they work on. It took some effort to get these photos (you won't find them on google images), but it was worth the effort.

So, on Aspen's new website, you don't need to know a head from a shank or what a clevis pin is.  You can just look at the photo and, if it looks like what you need, click the large button for a quote. Or, better yet, call Aspen today. They'd love to talk to you in person!


Feel free to take a look at their website and let us know what you think!

For more information or to get a quote, visit their website at http://www.aspensecondary.com or give them a call at: 877-982-ASPEN (7736) | Office: 630-495-0922 | Fax: 630-495-0924.

To learn what we can do for your company, contact us at:

UNETY Systems, Inc. 630-955-9500