The Story Behind the Site
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| Click to view: www.bmisurgery.org/ |
Highlights:
1. Dramatically improved "look":
- more appropriate color scheme ("surgical" blue)
- more relevant images
- appealing and appropriate animations
- consistent fonts, colors, styles, headings, footer, etc. across the site
2. Greatly simplified navigation:
- know where you are at all times
- go where you want in 1 or 2 clicks
- know where you will land BEFORE you jump
- find what you are looking for quickly & easily
3. Whole new, patient-centered branding:
- changed from presenting facts about the medical practise to providing information for the patients, e.g.,their questions & concerns.
- Animated theme:
- It's about YOU ...
- It's about your HEALTH ...
- It's about your FAMILY ...
- It's about your LIFE!
4. Social media marketing designed in from the start
- to allow patients to spread the word, make referrals, act as an example
- to increase advertising effectiveness and simultaneously reduce costs
- to tap into current nationwide trend for more effective weight loss programs
- to provide community support and entertainment value as patients lose weight
5. Upgraded technology:
- video
- animations
- flash
- SSL
- e-commerce
- patient newsletters
- email campaigns
- & more
For more information about BMI Surgery, visit their website or contact Vicki Funk, BMI Surgery, (815) 723-8571.
To learn what we can do for your company, contact us at:
UNETY Systems, Inc. 630-955-9500
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Click to see our packages and pricing for hosting, email, domain names, etc. |
