The stories behind the sites we build...

We are proud to present the designs and stories behind some of the website we've designed for our clients ...

May '10 Case Study: Website Design for BMI Surgery

The Story Behind the Site

Click to view:
We've released a fabulous new website for BMI Surgery in Joliet, IL and it is getting wonderful reviews from the doctors, staff, and patients.


1. Dramatically improved "look":

  • more appropriate color scheme ("surgical" blue)
  • more relevant images
  • appealing and appropriate animations
  • consistent fonts, colors, styles, headings, footer, etc. across the site

2. Greatly simplified navigation:

  • know where you are at all times
  • go where you want in 1 or 2 clicks
  • know where you will land BEFORE you jump
  • find what you are looking for quickly & easily

3. Whole new, patient-centered branding:

  • changed from presenting facts about the medical practise to providing information for the patients, e.g.,their questions & concerns.
  • Animated theme:

    • It's about YOU ...
    • It's about your HEALTH ...
    • It's about your FAMILY ...
    • It's about your LIFE!

4. Social media marketing designed in from the start

  • to allow patients to spread the word, make referrals, act as an example
  • to increase advertising effectiveness and simultaneously reduce costs
  • to tap into current nationwide trend for more effective weight loss programs
  • to provide community support and entertainment value as patients lose weight

5. Upgraded technology:

  • video
  • animations
  • flash
  • SSL
  • e-commerce
  • patient newsletters
  • email campaigns
  • & more

For more information about BMI Surgery, visit their website or contact Vicki Funk, BMI Surgery, (815) 723-8571.
To learn what we can do for your company, contact us at:
UNETY Systems, Inc. 630-955-9500

Click to see our packages and pricing for hosting, email, domain names, etc.